The origin story of Eventfold — organizing a major ball at KTH Royal Institute of Technology, drowning in spreadsheets and email threads, and deciding to build the tool that should have existed.
A case study in customer-driven development — how listening to real users beats roadmap speculation, and why speed of response is a startup's actual superpower.
An honest look at what it takes to ship fast as a solo founder — 2-week cycles, customer-driven priorities, and why constraints breed better product decisions.
En ärlig berättelse om att vara soloutvecklare, designer och säljare samtidigt. Hur KTH-utbildningen, Fidify-erfarenheten och ren envishet blev grunden till Eventfold.
The real story of renaming from Tessera to Eventfold — the emotional weight, the code refactoring, the domain hunt, and why the right name matters more than you think.