Lessons from real deployment data — the features nobody asked for that became essential, the features everyone requested that nobody used, and why customer proximity beats market research.
The origin story of Eventfold — organizing a major ball at KTH Royal Institute of Technology, drowning in spreadsheets and email threads, and deciding to build the tool that should have existed.
An honest look at what it takes to ship fast as a solo founder — 2-week cycles, customer-driven priorities, and why constraints breed better product decisions.
The real story of renaming from Tessera to Eventfold — the emotional weight, the code refactoring, the domain hunt, and why the right name matters more than you think.