·8 min read
Budget Scrutiny Is the Best Thing to Happen to Events
With 62% of planners naming budget constraints as their top challenge, the silver lining: forced prioritization means fewer wasteful events and more intentional experiences.
Event-management
- ·10 min read
Event ROI in 2026: The Gap Between What Leadership Expects and What Planners Can Prove
40% of organizers still struggle to prove ROI. A practical look at closing the attribution gap with integrated data and clear KPIs.
- ·8 min read
A Guide to Running Sustainable Events in the Nordics
Practical frameworks for reducing event carbon footprint, choosing sustainable vendors, and meeting the expectations of eco-conscious Nordic attendees.
- ·8 min read
AI Won't Replace Event Planners — But It Will Replace Their Worst Tasks
A balanced take on AI anxiety in the events industry — 95% of teams expect AI usage to increase, but the winning formula is AI handling operations while humans own relationships.
- ·7 min read
Från Excel-kaos till automatiserad eventhantering — en migrationsguide
En steg-för-steg-guide för svenska byråer som fortfarande jonglerar kalkylblad, mejltrådar och separata verktyg för varje del av eventprocessen.