The Event Manager's Reading List: Our Best Articles on Running Better Events

We have published over 30 articles on this blog. Some are practical guides, some are industry analysis, and some are honest stories about building an event platform from scratch.

If you are an event manager trying to figure out what tools to use, how to think about AI, or whether your current platform is costing you more than it should — this is where to start.

If You Are Evaluating Event Technology

How to Evaluate AI Event Tools: 10 Questions to Ask Before You Buy — A buyer's guide for cutting through the marketing. What to actually ask vendors, and what the answers reveal.

Event Tech Vendor Lock-In: How to Evaluate Platforms Without Getting Trapped — Data portability, API access, and contract flexibility. The things nobody mentions in the sales demo.

The Hidden Math of Commission-Based Event Platforms — A breakdown of what per-ticket commissions actually cost over a year. The numbers are larger than most organizers expect.

Why Subscription Pricing Is Coming for Every Event Platform — The industry is shifting away from commission models. Here is why, and what it means for your budget.

If You Want to Understand AI in Events

AI Won't Replace Event Planners — But It Will Replace Their Worst Tasks — A realistic take on what AI can and cannot do for event management today.

Why 'AI-Native' Is Not the Same as 'AI-Enabled' — The difference between tools that were built around AI and tools that bolted it on. It matters more than the marketing suggests.

Multi-Agent AI Systems Explained (for People Who Don't Care About AI) — How multiple AI agents working together handle complex event coordination. Written for organizers, not engineers.

Our Email Agent Responds in Under 60 Seconds — The technical story behind building an AI email coordinator that handles attendee questions automatically.

If You Run University Events

Event Ticketing Software for Universities: A Complete Guide — What student organizations actually need from ticketing software, and where enterprise and free tools both fall short.

From University Frustration to Funded Startup: The 300-Person Ball That Started Everything — How a chaotic KTH gasque became the origin story for Eventfold.

If You Care About Sustainability and the Nordics

A Guide to Running Sustainable Events in the Nordics — Practical sustainability beyond "we went paperless." What Nordic event organizers are actually doing.

Swedish Business Culture and Why Your Event Tech Vendor Should Understand It — Lagom, consensus, and the indirect communication style that shapes how Swedish organizations buy software.

Why the Next Great Event Platform Will Come from Europe, Not Silicon Valley — GDPR as competitive advantage, and why European-built event tools are gaining ground.

If You Are Rethinking Your Event Strategy

The Rise of Micro-Events: Why Smaller Gatherings Are Beating Mega-Conferences — The fastest-growing event format in 2026, and why it needs different tools.

Event ROI in 2026: The Gap Between What Leadership Expects and What Planners Can Prove — The attribution problem, and what organizers can actually measure.

Budget Scrutiny Is the Best Thing to Happen to Events — A counterintuitive argument: tighter budgets are forcing better events.

The 40% Problem: Where Event Organizers Actually Lose Their Time — Research on where event planning time actually goes, and which parts can be automated.

If You Are Migrating From Spreadsheets or Legacy Tools

From Spreadsheets to Systems: A Migration Guide — A step-by-step guide for event teams still running on Excel. Practical, not preachy.

Checklist: Launching Your First Corporate Event with AI-Powered Tools — A hands-on checklist for organizers adopting AI tools for the first time.

The Founder Story

From Tessera to Eventfold: Why We Rebranded Our Event Platform Mid-Flight — The emotional and practical reality of renaming a live product.

Building an Event Platform as a 1-Person Startup — What it looks like to compete with Cvent's 4,000 employees as a solo founder.

We Built Invoicing in 3 Days Because a Customer Asked for It — Customer-driven development, and why small teams can move faster than enterprise vendors.

What 30+ Events Taught Us About What Organizers Actually Need — Lessons from working directly with event organizers. The gap between what vendors think organizers want and what they actually need.

This list will grow as we publish. If there is a topic you want us to cover, reach out.