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      <title>Eventfold Blog - Event Management Insights</title>
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      <description>Discover event management insights, sustainability practices, and platform updates from Eventfold - the future of event ticketing.</description>
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  <item>
    <guid>https://blog.eventfold.com/blog/event-manager-blog-best-reads</guid>
    <title>The Event Manager&#39;s Reading List: Our Best Articles on Running Better Events</title>
    <link>https://blog.eventfold.com/blog/event-manager-blog-best-reads</link>
    <description>A curated guide to our best writing on event management — from AI automation and pricing transparency to sustainability and the rise of micro-events. Start here.</description>
    <pubDate>Sat, 04 Apr 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>event-management</category><category>guide</category><category>event-technology</category><category>eventfold</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/event-ticketing-software-universities-guide</guid>
    <title>Event Ticketing Software for Universities: A Complete Guide</title>
    <link>https://blog.eventfold.com/blog/event-ticketing-software-universities-guide</link>
    <description>A practical guide to choosing event ticketing software for universities. What student organizations actually need, what enterprise tools get wrong, and how to evaluate platforms for gasques, sittnings, and campus events.</description>
    <pubDate>Sat, 04 Apr 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>university-events</category><category>event-ticketing</category><category>guide</category><category>student-organizations</category><category>event-technology</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/eventfold-mcp-guide</guid>
    <title>The Eventfold MCP Guide: Manage Your Events From Any AI Assistant</title>
    <link>https://blog.eventfold.com/blog/eventfold-mcp-guide</link>
    <description>A practical guide to connecting Eventfold with Claude, ChatGPT, and other AI assistants using the Model Context Protocol — so you can manage events, check ticket sales, and get insights without ever opening a dashboard.</description>
    <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>ai</category><category>event-technology</category><category>mcp</category><category>integration</category><category>eventfold</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/lessons-from-30-events</guid>
    <title>What 30+ Events Taught Us About What Organizers Actually Need (vs. What Vendors Think They Want)</title>
    <link>https://blog.eventfold.com/blog/lessons-from-30-events</link>
    <description>Lessons from real deployment data — the features nobody asked for that became essential, the features everyone requested that nobody used, and why customer proximity beats market research.</description>
    <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>lessons-learned</category><category>eventfold</category><category>product</category><category>event-management</category><category>founder-story</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/checklist-first-corporate-event-ai</guid>
    <title>Checklist: Launching Your First Corporate Event with AI-Powered Tools</title>
    <link>https://blog.eventfold.com/blog/checklist-first-corporate-event-ai</link>
    <description>A practical walkthrough covering event setup, stakeholder communication, registration, day-of management, and post-event reporting with modern AI-powered tools.</description>
    <pubDate>Sun, 22 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>checklist</category><category>corporate-events</category><category>ai</category><category>event-management</category><category>guide</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/spreadsheets-to-systems</guid>
    <title>From Spreadsheets to Systems: A Migration Guide for Event Agencies Still Running on Excel</title>
    <link>https://blog.eventfold.com/blog/spreadsheets-to-systems</link>
    <description>A step-by-step transition plan for agencies drowning in fragmented tools — empathetic to the reality that switching costs are emotional, not just technical.</description>
    <pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>migration</category><category>event-management</category><category>guide</category><category>spreadsheets</category><category>productivity</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/evaluate-ai-event-tools</guid>
    <title>How to Evaluate AI Event Tools: 10 Questions to Ask Before You Buy</title>
    <link>https://blog.eventfold.com/blog/evaluate-ai-event-tools</link>
    <description>A framework covering data privacy, hallucination safeguards, customization, integration depth, and pricing transparency — from a vendor confident enough to give buyers ammunition.</description>
    <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>ai</category><category>buyer-guide</category><category>event-technology</category><category>evaluation</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/event-organizer-email-playbook</guid>
    <title>The Event Organizer&#39;s Email Playbook: Managing 5 Stakeholder Groups Without Losing Your Mind</title>
    <link>https://blog.eventfold.com/blog/event-organizer-email-playbook</link>
    <description>Concrete workflows for coordinating speakers, sponsors, vendors, venue contacts, and attendees — the communication challenge every organizer faces.</description>
    <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>email</category><category>event-management</category><category>playbook</category><category>stakeholder-management</category><category>guide</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/budget-scrutiny-best-thing-for-events</guid>
    <title>Budget Scrutiny Is the Best Thing to Happen to Events</title>
    <link>https://blog.eventfold.com/blog/budget-scrutiny-best-thing-for-events</link>
    <description>With 62% of planners naming budget constraints as their top challenge, the silver lining: forced prioritization means fewer wasteful events and more intentional experiences.</description>
    <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>event-budget</category><category>industry-analysis</category><category>2026</category><category>event-management</category><category>strategy</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/real-state-hybrid-events-2026</guid>
    <title>The Real State of Hybrid Events in 2026: Moving Past the Hype</title>
    <link>https://blog.eventfold.com/blog/real-state-hybrid-events-2026</link>
    <description>Moving past the hype cycle — where hybrid actually works, where it doesn&#39;t, and the technology maturity that&#39;s finally making it practical.</description>
    <pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>hybrid-events</category><category>event-trends</category><category>2026</category><category>industry-analysis</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/hidden-math-commission-platforms</guid>
    <title>The Hidden Math of Commission-Based Event Platforms</title>
    <link>https://blog.eventfold.com/blog/hidden-math-commission-platforms</link>
    <description>A detailed breakdown showing how a mid-sized agency running 150 events/year pays €100-300K annually in platform commissions — and what they could do with that budget instead.</description>
    <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>pricing</category><category>event-technology</category><category>industry-analysis</category><category>business</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/event-roi-2026</guid>
    <title>Event ROI in 2026: The Gap Between What Leadership Expects and What Planners Can Prove</title>
    <link>https://blog.eventfold.com/blog/event-roi-2026</link>
    <description>40% of organizers still struggle to prove ROI. A practical look at closing the attribution gap with integrated data and clear KPIs.</description>
    <pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>event-roi</category><category>analytics</category><category>industry-analysis</category><category>2026</category><category>event-management</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/rise-of-micro-events</guid>
    <title>Micro-Events in 2026: Why Smaller Gatherings Are Beating Mega-Conferences</title>
    <link>https://blog.eventfold.com/blog/rise-of-micro-events</link>
    <description>With deeper engagement, lower costs, and easier measurement, micro-events are the fastest-growing format in 2026 — and they need different tools.</description>
    <pubDate>Sat, 14 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>event-trends</category><category>micro-events</category><category>industry-analysis</category><category>2026</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/swedish-business-culture-event-tech</guid>
    <title>Swedish Business Culture and Why Your Event Tech Vendor Should Understand It</title>
    <link>https://blog.eventfold.com/blog/swedish-business-culture-event-tech</link>
    <description>How Nordic directness, lagom pricing, and trust-based relationships shape what Swedish event agencies actually want from a platform.</description>
    <pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>nordic</category><category>swedish-culture</category><category>event-technology</category><category>business</category><category>lagom</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/sustainable-events-nordics</guid>
    <title>A Guide to Running Sustainable Events in the Nordics</title>
    <link>https://blog.eventfold.com/blog/sustainable-events-nordics</link>
    <description>Practical frameworks for reducing event carbon footprint, choosing sustainable vendors, and meeting the expectations of eco-conscious Nordic attendees.</description>
    <pubDate>Thu, 12 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>sustainability</category><category>nordic</category><category>event-management</category><category>green-events</category><category>guide</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/gdpr-competitive-advantage</guid>
    <title>GDPR Is Actually a Competitive Advantage (If You Built for It from Day One)</title>
    <link>https://blog.eventfold.com/blog/gdpr-competitive-advantage</link>
    <description>How native GDPR compliance with consent renewal workflows and EU data residency becomes a selling point — especially as post-Schrems II regulations tighten.</description>
    <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>gdpr</category><category>privacy</category><category>europe</category><category>event-technology</category><category>compliance</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/next-great-event-platform-from-europe</guid>
    <title>Why the Next Great Event Platform Will Come from Europe, Not Silicon Valley</title>
    <link>https://blog.eventfold.com/blog/next-great-event-platform-from-europe</link>
    <description>GDPR-first architecture, data sovereignty, sustainability culture, and honest pricing — the structural advantages European platforms have that US competitors can&#39;t easily replicate.</description>
    <pubDate>Mon, 09 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>europe</category><category>event-technology</category><category>gdpr</category><category>thought-leadership</category><category>nordic</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/ai-wont-replace-event-planners</guid>
    <title>AI Won&#39;t Replace Event Planners — But It Will Replace Their Worst Tasks</title>
    <link>https://blog.eventfold.com/blog/ai-wont-replace-event-planners</link>
    <description>A balanced take on AI anxiety in the events industry — 95% of teams expect AI usage to increase, but the winning formula is AI handling operations while humans own relationships.</description>
    <pubDate>Sun, 08 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>ai</category><category>event-management</category><category>thought-leadership</category><category>future-of-work</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/event-tech-vendor-lock-in</guid>
    <title>Event Tech Vendor Lock-In: How to Evaluate Platforms Without Getting Trapped</title>
    <link>https://blog.eventfold.com/blog/event-tech-vendor-lock-in</link>
    <description>A practical buyer&#39;s guide covering data portability, API access, contract flexibility, and integration openness — so you never feel stuck with the wrong platform.</description>
    <pubDate>Sat, 07 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>event-technology</category><category>buyer-guide</category><category>industry-analysis</category><category>data-portability</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/subscription-pricing-event-platforms</guid>
    <title>Why Subscription Pricing Is Coming for Every Event Platform (Eventually)</title>
    <link>https://blog.eventfold.com/blog/subscription-pricing-event-platforms</link>
    <description>An industry analysis of how B2B software universally shifted to transparent subscriptions — and why event platforms are the last holdouts.</description>
    <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>pricing</category><category>event-technology</category><category>industry-analysis</category><category>saas</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/multi-agent-ai-explained</guid>
    <title>Multi-Agent AI Systems Explained (for People Who Don&#39;t Care About AI)</title>
    <link>https://blog.eventfold.com/blog/multi-agent-ai-explained</link>
    <description>A jargon-free explainer using real event scenarios — how specialized AI agents work together, and what it feels like from the organizer&#39;s chair.</description>
    <pubDate>Sat, 28 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>ai</category><category>event-technology</category><category>explainer</category><category>eventfold</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/hallbara-event-norden</guid>
    <title>Hållbara event i Norden: Mer än bara papperslösa biljetter</title>
    <link>https://blog.eventfold.com/blog/hallbara-event-norden</link>
    <description>81% av deltagare är villiga att betala mer för hållbara event. En praktisk guide till koldioxidspårning, hållbara leverantörsval och hur teknik möjliggör grönare event.</description>
    <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>sustainability</category><category>nordics</category><category>event-technology</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/excel-till-eventhantering</guid>
    <title>Från Excel-kaos till automatiserad eventhantering — en migrationsguide</title>
    <link>https://blog.eventfold.com/blog/excel-till-eventhantering</link>
    <description>En steg-för-steg-guide för svenska byråer som fortfarande jonglerar kalkylblad, mejltrådar och separata verktyg för varje del av eventprocessen.</description>
    <pubDate>Sat, 21 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>migration</category><category>event-management</category><category>guide</category><category>sweden</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/the-40-percent-problem</guid>
    <title>The 40% Problem: Where Event Organizers Actually Lose Their Time</title>
    <link>https://blog.eventfold.com/blog/the-40-percent-problem</link>
    <description>Data-backed analysis of how administrative overhead — especially email coordination — steals nearly half of an organizer&#39;s productive time.</description>
    <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>event-management</category><category>productivity</category><category>industry-analysis</category><category>ai</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/gdpr-konkurrenfordel-europa</guid>
    <title>GDPR som konkurrensfördel: Varför europeiska eventplattformar vinner i längden</title>
    <link>https://blog.eventfold.com/blog/gdpr-konkurrenfordel-europa</link>
    <description>Medan amerikanska konkurrenter kämpar med dataöverföringar efter Schrems II, är EU-baserade plattformar med inbyggd GDPR-arkitektur bättre positionerade än någonsin.</description>
    <pubDate>Tue, 17 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>gdpr</category><category>privacy</category><category>europe</category><category>event-technology</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/email-agent-responds-under-60-seconds</guid>
    <title>Our Email Agent Responds in Under 60 Seconds. Here&#39;s What It Took to Build That.</title>
    <link>https://blog.eventfold.com/blog/email-agent-responds-under-60-seconds</link>
    <description>A deep dive into how our Email Agent maintains full event context across speakers, vendors, sponsors, and attendees — without hallucinating or sounding robotic.</description>
    <pubDate>Thu, 12 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>ai</category><category>email</category><category>product</category><category>eventfold</category><category>event-technology</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/ai-email-agent-1200-mail</guid>
    <title>Hur AI hanterar 1 200 mail i veckan åt eventarrangörer</title>
    <link>https://blog.eventfold.com/blog/ai-email-agent-1200-mail</link>
    <description>En bakom-kulisserna-titt på hur Eventfolds Email Agent koordinerar talare, sponsorer och leverantörer med full kontextförståelse — utan att låta som en robot.</description>
    <pubDate>Tue, 10 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>ai</category><category>email-automation</category><category>event-technology</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/ai-native-vs-ai-enabled</guid>
    <title>Why &#39;AI-Native&#39; Is Not the Same as &#39;AI-Enabled&#39; — And Why Event Planners Should Care</title>
    <link>https://blog.eventfold.com/blog/ai-native-vs-ai-enabled</link>
    <description>The fundamental architectural difference between bolting a chatbot onto a legacy platform vs. building from the ground up with specialized AI agents.</description>
    <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>ai</category><category>event-technology</category><category>thought-leadership</category><category>eventfold</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/eventbranschen-2026-trender</guid>
    <title>Eventbranschen 2026: 5 trender som svenska arrangörer inte har råd att missa</title>
    <link>https://blog.eventfold.com/blog/eventbranschen-2026-trender</link>
    <description>Från AI-automation och hållbarhetskrav till mikro-event och datadrivet ROI — vad internationella trender faktiskt betyder för den svenska marknaden.</description>
    <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>trends</category><category>event-technology</category><category>2026</category><category>sweden</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/university-frustration-to-startup</guid>
    <title>From University Frustration to Funded Startup: The 300-Person Ball That Started Everything</title>
    <link>https://blog.eventfold.com/blog/university-frustration-to-startup</link>
    <description>The origin story of Eventfold — organizing a major ball at KTH Royal Institute of Technology, drowning in spreadsheets and email threads, and deciding to build the tool that should have existed.</description>
    <pubDate>Wed, 28 Jan 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>founder-story</category><category>eventfold</category><category>startup</category><category>kth</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/transparenta-priser-eventplattformar</guid>
    <title>Transparenta priser vs. dolda avgifter: En ärlig jämförelse av eventplattformar</title>
    <link>https://blog.eventfold.com/blog/transparenta-priser-eventplattformar</link>
    <description>En opartisk genomgång av hur olika prismodeller — provision, prenumeration, freemium — faktiskt påverkar svenska eventbyråers lönsamhet över tid. Med riktiga siffror.</description>
    <pubDate>Tue, 27 Jan 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>pricing</category><category>comparison</category><category>event-agencies</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/invoicing-in-three-days</guid>
    <title>We Built Invoicing in 3 Days Because a Customer Asked for It</title>
    <link>https://blog.eventfold.com/blog/invoicing-in-three-days</link>
    <description>A case study in customer-driven development — how listening to real users beats roadmap speculation, and why speed of response is a startup&#39;s actual superpower.</description>
    <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>startup</category><category>customer-driven</category><category>product-development</category><category>eventfold</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/onodiga-plattformsavgifter-eventbyraer</guid>
    <title>Varför svenska eventbyråer betalar miljoner i onödiga plattformsavgifter</title>
    <link>https://blog.eventfold.com/blog/onodiga-plattformsavgifter-eventbyraer</link>
    <description>En genomgång av hur provisionsmodellen dränerar svenska byråers marginaler — med konkreta räkneexempel anpassade för den nordiska marknaden och SEK.</description>
    <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>pricing</category><category>event-agencies</category><category>sweden</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/30-event-insikter-arrangorer</guid>
    <title>Vad 30+ event lärde mig om vad arrangörer faktiskt behöver</title>
    <link>https://blog.eventfold.com/blog/30-event-insikter-arrangorer</link>
    <description>Insikter från verkliga Eventfold-event: funktionerna ingen bad om men alla älskade, och de alla ville ha men ingen använde.</description>
    <pubDate>Tue, 13 Jan 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>insights</category><category>eventfold</category><category>product</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/building-event-platform-solo-founder</guid>
    <title>Building an Event Platform as a 1-Person Startup (While Competing with Cvent&#39;s 4,000 Employees)</title>
    <link>https://blog.eventfold.com/blog/building-event-platform-solo-founder</link>
    <description>An honest look at what it takes to ship fast as a solo founder — 2-week cycles, customer-driven priorities, and why constraints breed better product decisions.</description>
    <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>startup</category><category>founder-story</category><category>eventfold</category><category>build-in-public</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/ai-plattform-solo-grundare</guid>
    <title>Jag byggde en AI-plattform helt ensam — här är vad jag lärde mig</title>
    <link>https://blog.eventfold.com/blog/ai-plattform-solo-grundare</link>
    <description>En ärlig berättelse om att vara soloutvecklare, designer och säljare samtidigt. Hur KTH-utbildningen, Fidify-erfarenheten och ren envishet blev grunden till Eventfold.</description>
    <pubDate>Tue, 06 Jan 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>startup</category><category>founder-journey</category><category>eventfold</category><category>ai</category>
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  <item>
    <guid>https://blog.eventfold.com/blog/we-rebranded-mid-flight</guid>
    <title>From Tessera to Eventfold: Why We Rebranded Our Event Platform Mid-Flight</title>
    <link>https://blog.eventfold.com/blog/we-rebranded-mid-flight</link>
    <description>The real story of renaming from Tessera to Eventfold — the emotional weight, the code refactoring, the domain hunt, and why the right name matters more than you think.</description>
    <pubDate>Mon, 05 Jan 2026 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>startup</category><category>branding</category><category>eventfold</category><category>founder-story</category><category>tessera</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/kth-studentevent-till-foretagsevent</guid>
    <title>Studentevent till företagsevent: Hur KTH blev min testbädd</title>
    <link>https://blog.eventfold.com/blog/kth-studentevent-till-foretagsevent</link>
    <description>Hur organisering av THS Oscar II-balen med 300 gäster avslöjade exakt samma problem som professionella eventbyråer kämpar med — och varför det blev startskottet för Eventfold.</description>
    <pubDate>Tue, 30 Dec 2025 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>startup</category><category>kth</category><category>founder-journey</category><category>eventfold</category>
  </item>

  <item>
    <guid>https://blog.eventfold.com/blog/welcome-to-eventfold-blog</guid>
    <title>Welcome to the Eventfold Blog</title>
    <link>https://blog.eventfold.com/blog/welcome-to-eventfold-blog</link>
    <description>Introducing the Eventfold blog - your source for event management insights, platform updates, and sustainability practices in the events industry.</description>
    <pubDate>Wed, 15 Jan 2025 00:00:00 GMT</pubDate>
    <author>hello@eventfold.com (Eventfold Team)</author>
    <category>announcements</category><category>eventfold</category><category>event-management</category>
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